|Monday, July 20, 2015
|Contact: Bob Curran Jr. (212) 521-5326
|ABR launches second of four-part digital video series entitled, #IBelieveIn
America’s Best Racing (ABR), a multi-media fan development and awareness-building platform created and funded by The Jockey Club, today launched the second of a four-part series of digital video ads, #IBelieveIn, produced by ABR Films and filmed at Denali Stud (Paris, Ky.) celebrating the passion, beauty and attraction of horse racing from the perspective of a young, female fan.
Episode 2 can be viewed here: https://youtu.be/2JTNae45tpI
Summer horse racing kicks off at two of America’s premier destination racetracks with opening days at Del Mar Thoroughbred Club (Thursday, July 16) and Saratoga Race Course (Friday, July 24).
Whether you’re into the surf and turf at Del Mar, the historical and authentic offerings of Saratoga, racing at the New Jersey shore at Monmouth Park, or an Arlington August just outside Chicago, Ill., there is something for everyone looking forward to spending an enjoyable day at the races. America’s Best Racing celebrates summer racing and the diverse and avid fandom of the millions of passionate race fans from coast to coast with this video series by asking, “What do you believe in?”
The digital video campaign will use the hashtag, #IBelieveIn, and encourage fans to create their own 60 seconds or shorter videos or tweets and tweet to @ABRLive, sharing what they believe in related to horse racing and life.
Acacia Courtney, featured in this video series, is a busy rising star, having recently ended her reign as Miss Connecticut while juggling her studies at Fordham University. She is the founder of the nonprofit retired racehorse charity Racing for Home. A horse racing enthusiast and longtime horseback rider, Acacia aspires to a broadcast journalism career in Thoroughbred racing upon graduation.
Stay tuned to AmericasBestRacing.net for the latest updates, news, blogs, photos, gambling insights, and party tips on the sport and lifestyle as the focus turns toward summer racing and the Road to the Breeders’ Cup at Keeneland (Oct. 30-31).
Episode 1 can be viewed here: https://youtu.be/uXedvEIyOgk